top of page
Logo -1 1

Eklaap

Slide 16:9 - 11

Site

Banjara Hills, Hyderabad

Design

Abina V

Type

Interiors

Area

1,300 sq. ft.

Nestled amidst the opulence of Hyderabad, Aanchal Vijayawargi's designer boutique emerges as a seamless blend of elegance and

contemporary sophistication.

Spanning an expansive 1300 sq. ft., the boutique stands as a beacon of grace amidst a luxurious array of designer boutiques, embodying the essence of the brand's ethos while serving as a canvas for each garment's narrative.


At the heart of the boutique's design is a vision crafted by the architects of NaaV Studio, seeking to create a space that effortlessly adapts to the evolving collections of the designer. A dialogue between design, craft, and functionality animates each displayed piece, with the interiors characterised by an 'eklaap' (monotone) aesthetic, ensuring the clothes take centrestage against a backdrop of understated elegance.


ree

The exterior facade, defined by clean lines and minimalist sensibilities, sets the stage for the exclusive experience that awaits within. The geometric pattern in the elevation with the lime plastered wall intrigues curiosity, while the chequered mild steel gate adds elegance and leads to the staircase showcasing the logo—a handmade block of terrazzo with carved alphabets—welcoming patrons to a quaint designer boutique. The grey granite flooring on the entry staircase mixed with gravel provides a raw feel, contrasting with the earthy hues used.


ree

Glass paneling artfully merges art deco with industrial elements, offering a tantalising glimpse into the boutique's interior while maintaining

an aura of intrigue. A subtle palette of earthy tones bathes the exterior in warmth, subtly illuminated by the play of sunlight.


Upon entry, patrons are greeted by a meticulously planned layout designed to accentuate the boutique's unique features. The trial room, positioned centrally, commands attention as a standout feature, breaking the visual aspect and creating a set moving pattern for both the eyes of the user and the flow of patrons. A notable integration of curved elements throughout the boutique serves as both aesthetic focal points and functional components.


ree

From curved display fixtures to subtle archways, these elements contribute to the cohesive and welcoming ambiance. The innovative fluidic display, adorned with curved rods strategically positioned to showcase the latest couture collections, not only highlights the garments but also enhances the overall user experience with its captivating allure.


Patrons are enveloped in a space adorned with muted hues, exuding an ambiance of sophistication. Rose-colored accents delicately punctuate the interior, infusing a touch of femininity and glamour. The flooring, a juxtaposition of beige travertine marble and cast-in-situ terrazzo, adds textural flamboyance to the space, creating a seamless flow throughout.


ree

Ambient lighting accentuates the architectural charm, casting a spotlight on the designer garments and heightening the overall ambiance.


The tucked-in reception counter stands as a testament to eclectic design continuing the fluidic element, featuring a composition of diverse shapes with a protruding pink marble top, inviting patrons into the world of Aanchal Vijayawargi.


ree

In essence, the design of Aanchal Vijayawargi's boutique is a harmonious fusion of modernity, luxury, and functionality. From its sleek exterior to its carefully curated interior, every detail is crafted to elevate the shopping experience, epitomising the intersection of architecture and style. It is an embodiment of elegance, a sanctuary where design meets sophistication, offering a transformative journey for all who step through its doors.


Photographer: Pankaj Anand

bottom of page